We do more from “For Sale” —> “Sold”
We personally invest more time and money into our listings than our competition, which means a quicker sale and at a higher price. Our marketing plan is the product of twelve years of listing experience and painstaking research of what really matters to homebuyers and how to best execute it.
1. Pricing it right
Correctly pricing your home leads to fewer days on the market, less disruption to your life, and getting the maximum purchase price.
To recommend the right list price, we pore over the recent sales and present you with a customized Comparative Market Analysis (not a standardized report generated from the MLS) that considers the nuances of neighborhoods, streets, and homes. We review the information with you and, together, we decide the most effective list price.
2. Make it shine
Whether you’re moving out of your first starter home or the home you raised your children in, there are certain steps you can take to best prepare your property to sell. Prepping a house is an investment—both in time and money. You must consider everything from minor repairs to aesthetic design. It’s well worth the time and effort it takes to address every corner of your home.
We’ll put together a staging recommendations report, which includes specific strategies to help you get your home ready for the market. We’re confident you will be rewarded with a sparkling, sellable home.
3. Architectural Photography
One of the best ways to differentiate your home from the rest of the market is superior photography. Knowing the vast majority of buyers search for homes online, we heavily invest in the photographs of our listings in order to showcase your home in the best possible light. We hire a professional, architectural photographer to deliver high-end photos at our expense – and we’ve found it’s worth every penny!
4. Floor Plans
We measure and draw the footprint of your home and pass it off to our design team to create professional floor plans. The floor plans are included in all marketing materials, including the property website, brochures, and MLS (multiple listing service). It gives buyers an opportunity to reference a home’s layout and also more easily identify renovation potential of a home (e.g., “we could remove this wall and it would be perfect.”) This is a very rare offering in the Indianapolis real estate market.
Over 1/3 of buyers said they were LESS likely to inquire about a property without a floor plan.
1 in 5 buyers would ignore a listing that does not include real estate floor plans.
Adding a real estate floor plan to a property listing can increase click-throughs from buyers by 52%.
5. Custom Property Website & Marketing Materials
We construct a customized website for your home that provides another opportunity to create a premium brand around your home and a buyer experience that they associate with your property. We include the URL on all our advertising.
In addition to giving buyers easy access to the high-end photos, floor plans, and relevant information, the website also provides us and others we send it to the ability to easily share the listing across social media, email, etc., thus enhancing exposure of the property.
Although we focus a lot of our efforts on online presentation and advertising, the showing brochures and other marketing materials that buyers hold in their hands or see as they walk through the property greatly impacts the buyer’s impression of the home.
We hire an outside marketing firm to design and execute our marketing materials to ensure our print materials are unlike any other agents in the business. Whatever is exceptional about your property, we will make sure it’s communicated to the buyer in an intriguing way.
6. BLC & Online Advertising
More than 90% of homebuyers start their search online, so maximizing online exposure is key to our marketing strategy. We first distribute the listing to the Brokers Listing Cooperative (BLC) as it is the primary information source for all buyers’ agents and ultimately feeds the consumer websites, such as Realtor.com, Trulia, and Zillow.
Keller & Corbett personally invests to be a Premier Agent on Zillow, giving our listings prominent advertising placement and an advantage to our sellers.
7. Open Houses
We host open houses throughout the life of the listing as it promotes foot traffic and generates buzz about your property. Typically held on Saturday & Sunday afternoons, open houses can reduce the disruption to a seller’s life caused by multiple showings at often inconvenient times because an open house encourages buyers to visit the property in one set time window.
To advertise our open houses, we use social media, the MLS, and all the major consumer websites.
